A frequent traveller in Asia or a visitor to the Asian continent would almost certainly have taken an AirAsia aircraft. This red-themed airline welcomes passengers with bright red livery planes and has welcomed red-suited cabin personnel for many years. AirAsia has been named the best airline in the world for both business and passenger traffic. Here are some little-known facts about the world's top low-cost airline.

AirAsia's Logo:

AirAsia's logo was originally a bird. However, there were dissatisfactions within the management in 2001, and they attempted to change the company's identity, particularly the logo. Red and white is a time-tested marketing combination. Red is associated with good fortune, dignity, happiness, and love in Asian culture. Furthermore, red is the colour of attraction since it attracts attention and also represents the dynamism of development, which boosts the organization and its position. White, on the other hand, represents freshness and uniqueness. The circle in the logo represents a unique position and is the most honoured emblem in Asian culture. According to the Asians, it represents the supreme powerful force, the sun.

Malaysia's Largest Airline

AirAsia's Malaysian LCC is AirAsia Berhad, which is headquartered in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia in terms of fleet size and the number of destinations covered. The parent company of AirAsia is Tune Group, with Tony Fernandez as the Group CEO, Riad Asmat as the CEO and Kamarudin Meranun as the chairperson. They make up the chief players of the airline and also have 20000 employees working across the company network.

Secret To Offering Cheap Fares

Low-cost carriers use a variety of tactics to provide the best prices to their customers. AirAsia uses the strategy in defining the routes. For example, the flight from Malaysia to Australia is rather expensive. In addition, the Sydney airport charges high fees, which raises the ticket price even more. As a result, AirAsia diverts its flights to cheaper airports like Melbourne's Avalon Airport, Newcastle's Williamtown Airport, and Adelaide's Airport. This allows the airline to reduce operational flight costs, resulting in lower tickets for passengers.

The Largest Fleet

AirAsia ranks first in terms of fleet size. It has the largest fleet of roughly 255 aircraft, which comprises aircraft operated by its subsidiaries and serves 165 locations globally. Initially, the fleet was mostly made up of Boeing 737-300s, but the airlines eventually switched to Airbus A320s. AirAsia is also one of the major carriers for the single-aisle Airbus A320 product line, with a total order of 575.

Skytrax World's Best Low-Cost Airline For 11 Years In A Row

AirAsia began as a low-cost carrier serving Malaysia, Indonesia, Thailand, the Philippines, and India. AirAsia has served nearly 600 million passengers in 160 locations in Asia, Australia, the Middle East, and the United States. In terms of unit cost, AirAsia has also excelled. It has the lowest unit cost of $0.023 per ASK and the highest passenger breakeven load factor of 52%. As a result, Skytrax named AirAsia the world's top LCC for the next 11 years, from 2009 to 2019. From 2013 to 2020, it has also been named the World's Leading Low-Cost Airline by World Travel Awards for its world-class service.

Other Facts

AirAsia has a robust Asian network, with significant routes connecting China, Vietnam, India, Japan, Indonesia, the Philippines, and Thailand to the rest of the globe. AirAsia X is in charge of long-distance flights. With the use of a universal ticketing system, the brand provides its consumers with low-cost rates. AirAsia X's A330 fleet is used for long-haul flights connecting Australia, Indonesia, Thailand, the Middle East, and the United States.